The Role of Cinema in Defining Perceptions of Nations and Cultures

Film is one of the few things that can maintain our attention for 90 minutes. It is a diversion from all else, and we surrender our own reality and stories for a while for that which is shown on screen. Our belief is suspended in order to help and encourage the narrative, because we want it to work and we …

Disney, what’s next?

Fox Entertainment is the latest high profile takeover from Walt Disney Studios. A useful catalogue of licenses to bolster their incoming streaming service, Disney Plus, due to launch towards the end of 2019. This might seem like a bold move from Disney, but they have consistently expanded their corporate empire over the last 15 years. Most notably with Pixar (2006), …

mad men en problemas

MAD MEN EN PROBLEMAS

Las grandes agencias de publicidad se enfrentan ante una inminente presión por cambiar sus modelos de negocio antiguos e ineficientes. Un mercado gigantesco que en EEUU representa $48 billones de dólares por año, con un total de 200,000 personas empleadas es difícil pensar que se encuentre en riesgo.  Definitivamente su desaparición no será de la noche a la mañana, pero …